Process

From first call to first booked job.

Exactly what happens after you book, what we handle, and the few things only you can do.

Book a Strategy Call

Step by step

How it works.

  1. 01Day 1

    Strategy call

    A call with Conrad about your business, not a pitch deck. If we can't help, you'll hear it here.

    • What you do and who you serve
    • Your average job, and what a customer is worth over time
    • The towns you want more work in
    • Revenue now, where you want it, and whether your crew can handle more
  2. 02Same week

    Game plan

    We map it out on paper before you commit to anything.

    • Your offer and who it's for
    • The area your ads will cover
    • The first ads we'd run, and why
    • What a realistic first 90 days looks like
  3. 03Week 1

    Setup

    We build the system the ads plug into.

    • Your ad account connected with partner access. It stays yours.
    • Website, CRM and lead pipeline
    • An instant text back the moment a lead comes in
    • Follow-ups and Google review requests on autopilot
  4. 04Week 1–2

    Script and film

    We write every ad word for word from your real jobs and real customers. You film it.

    • An iPhone and a cheap lav mic are all you need
    • Vertical, 30–40 seconds, as many takes as you want
    • Grab B-roll of the work and the finished job
    • Send the raw clips. We handle the edit.

    Within an hour of Chicago? We can come film for you.

  5. 05Week 2

    Launch small

    Most clients start around $20–30 a day. We prove what works before putting more behind it.

    • Ads run in your own ad account
    • Every lead gets a text from you within seconds
    • You call them back and book the job
  6. 06Every week

    Check in and scale

    We meet every week and look at real numbers together.

    • Live dashboard with spend, leads and cost per lead
    • What's working, what's not and what to film next
    • More budget behind the ads that pay

The ads

Two kinds of ads, matched to your work.

Smaller jobs need fast leads. Bigger jobs need trust first. We run the mix your trade needs.

Brings in leads now

Lead form ads

They watch a short video, drop their info without leaving Instagram, and get a text from you seconds later. When you'd rather have fewer, better leads, we add qualifying questions.

Best for quick-win work like mulch, cleanouts, tree removal and maintenance.

Builds trust over time

Follow ads

Local homeowners follow your page and watch your work for weeks before they need you. When they're ready, you're the one they call.

Best for bigger jobs like patios, remodels and outdoor living.

The content

Three kinds of video, each with a job.

Ads get scripted. Everything else is you, talking about your work in your own words.

Scripted by us

Ads

Written word for word, tested, with money behind them. You stick to the script and we handle the rest.

Topics from us, words from you

Page content

Your services, your process, your finished jobs and your happy customers. You're the expert, so you do the talking.

Quick and daily

Stories

Selfie clips of what you're working on today. Keeps you in front of people who aren't ready to call yet.

Lead with the hook.

"If you're redesigning your backyard this summer, here's how we do it" beats "Hey, I'm Vinny from..."

Audio matters most.

A $100 lav mic makes an iPhone video sound professional. We'll send you the link.

Shoot vertical.

Stay centered and facing the camera. Talk, pause, keep going. We cut out the mistakes.

Get the B-roll.

Silent clips of the tools, the crew and the finished job. Walk around it like you're showing off a car.

Film testimonials on the spot.

When a customer's happy, ask them why they picked you and let them talk. These beat almost everything.

Don't edit anything.

Drop the raw clips in your shared folder. Editing is our job.

Your part

What we need from you.

We take the marketing off your plate. Three things only you can do.

FilmA day or two a week
Call leads backFast. The text goes out in seconds, the job gets booked when you call.
Check inOnce a week, to go over the numbers

Book a call

Let's look at your numbers.

One call with Conrad. You'll know where you stand by the end of it.

Book a Strategy Call